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clear searchThis privacy notice explains how Trafalgar Tours uses and protects personal information related to our customers, website users, and others who interact with us. We are committed to protecting your personal data, and it is important that you read this privacy notice along with any other privacy notices we may provide when collecting or processing personal data, so you fully understand how and why we use your data. This notice supplements other privacy notices and does not override them.
Trafalgar Tours (referred to as “we,” “us,” or “our” in this notice) values your privacy and strives to provide a secure, trustworthy experience across all interactions, whether you’re making a purchase, managing an account, or using our website.
We respect your right to privacy and aim to ensure you have a positive experience with us, whether visiting our website, making bookings, or interacting with our brand. We know your personal data is important to you, and we want you to feel confident in our data protection practices, which reflect our commitment to handling your information with care.
We collect personal data in various ways, including but not limited to:
We process your personal data under the following legal bases:
We process personal data for the following activities, along with their respective legal bases:
Activity |
Purpose |
Legal Bases |
Source |
Customer Payments |
Process customer payments while meeting legal obligations and contractual agreements. |
Contract |
Live chat interactions, Customer support |
Customer Master Data Processing |
Manage and maintain accurate customer information for operational needs and contractual obligations. |
Contract |
Internal business operations, Data analysis |
Customer Self-Service |
Enable customers to independently manage their accounts and services. |
Contract |
Customer requests, Document distribution |
Abandoned Cart Follow-Up |
Re-engage customers who abandoned bookings to complete transactions. |
Legitimate Interests |
Marketing campaigns, Customer interactions |
Booking Services (Ecommerce) |
Facilitate and fulfill bookings made through ecommerce platforms. |
Contract |
Marketing campaigns, Prospective customer interactions |
Customer Booking |
Process and manage customer bookings for various services. |
Contract |
Direct mail campaigns, Customer preferences |
Booking Cruise Reservations |
Handle and confirm cruise reservations. |
Contract |
Competition entries, Customer interactions |
Customer Servicing via Genesys |
Provide customer support using the Genesys platform. |
Contract |
Customer inquiries, Interaction records |
Travel Agent/Partner Data Processing |
Manage data related to travel agents and partners for collaborative services. |
Contract |
Partner relationships, Customer interactions |
Booking Bus Tours |
Facilitate and confirm bus tour bookings. |
Contract |
Customer feedback, Survey responses |
Customer Tour/Trip Logistics |
Manage logistics and arrangements for customer tours or trips. |
Contract |
Customer feedback, Review submissions |
Candidate Data Processing |
Process data of candidates applying for positions within the organisation. |
Consent |
Website interactions, Marketing analytics |
Paid Media Marketing |
Conduct marketing activities through paid media channels (e.g., paid search, social ads). |
Legitimate Interests |
Advertising campaigns, Prospective customer interactions |
Customer Live Chat |
Provide real-time customer support via live chat. |
Consent |
Offline marketing campaigns, Customer preferences |
Business Intelligence Reporting |
Analyse data for business insights and reporting. |
Legitimate Interests |
Live chat interactions, Customer support |
Customer Document Distribution |
Distribute relevant documents to customers. |
Contract |
Internal business operations, Data analysis |
Customer Marketing Campaigns |
Execute marketing campaigns targeting existing customers. |
Legitimate Interests |
Customer requests, Document distribution |
Prospect Marketing |
Conduct marketing activities targeting prospective customers (e.g., email, digital marketing). |
Legitimate Interests |
Marketing campaigns, Customer interactions |
Brochure Direct Mail |
Send marketing brochures via direct mail. |
Consent |
Marketing campaigns, Prospective customer interactions |
Customer Competitions |
Organise and manage competitions for customers. |
Consent |
Direct mail campaigns, Customer preferences |
Customer Inquiries (RAQ) |
Handle and respond to customer inquiries (Request a Quote). |
Contract |
Competition entries, Customer interactions |
Customer Management with Ground Handlers and Third Parties |
Manage customer relationships with ground handlers and third parties. |
Contract |
Customer inquiries, Interaction records |
Customer Survey |
Conduct surveys to gather customer feedback. |
Legitimate Interests |
Partner relationships, Customer interactions |
Customer Reviews |
Collect and display customer reviews on our platforms. |
Legitimate Interests |
Customer feedback, Survey responses |
Website Visitors Marketing |
Conduct marketing activities targeting website visitors who have interacted with us. |
Legitimate Interests |
Customer feedback, Review submissions |
Prospect Advertising |
Advertise to prospective customers through various channels. |
Legitimate Interests |
Website interactions, Marketing analytics |
You may receive marketing communications from us if you have requested information or purchased goods/services from us, unless you have opted out. By opting in to receive marketing communications, you may also receive materials from our affiliated brands or partners offering related products, as well as through completed request-a-quote (RAQ) forms or brochure requests.
We may also receive your contact information from third-party lists, where you have provided consent to share your data with us for marketing purposes. This allows us to share information and offers related to our services with you.
If you prefer not to receive marketing from us or our affiliated brands, you can opt out at any time by unsubscribing through any marketing email sent to you or by contacting us.
For direct mail, you can unsubscribe by completing a specific form, Data Request Form | The Travel Corporation or by emailing us at compliance@ttc.com.
If you are associated with a business or organisation that is our customer, we may collect personal data, including:
Purpose: This data is collected to fulfill contractual obligations and manage our business relationships effectively.
Legal Bases: The processing is necessary for the performance of a contract and is based on our legitimate interests in managing customer relationships and providing services.
We and our suppliers or subcontractors may generate personal data about you in the following ways:
Purpose: This data is used for operational purposes such as improving customer service, service delivery, and business analytics.
Legal Bases: The processing is based on legitimate interests to maintain and improve our services, fulfill contractual obligations, and comply with legal requirements.
We collect information regarding your accounts, registrations, and participation in loyalty programs.
Purpose: This data is used to manage your account, facilitate registrations and memberships, and administer loyalty programs.
Legal Bases: Processing is necessary for the performance of a contract and is based on our legitimate interests in providing personalised services and improving customer loyalty.
We process messages and communications related to bookings, enquiries, or contracts between you, us, and third parties.
Purpose: Correspondence data is essential for confirming bookings, responding to inquiries, resolving issues, and fulfilling contractual obligations.
Legal Bases: Processing is necessary for the performance of a contract and is based on our legitimate interests in providing efficient customer service and managing relationships.
We collect personal data from your use of our website, including:
Purpose: This data helps us improve website functionality, personalise user experience, and optimise marketing efforts.
Legal Bases: Processing is based on legitimate interests to understand user preferences, improve performance, and deliver relevant content and advertising.
We may process content you provide related to your experiences with us, including:
Purpose: User-generated content enhances marketing, promotes engagement, and provides authentic testimonials.
Legal Bases: Processing is based on consent when you submit content and is necessary for our legitimate interests in promoting services and engaging with our audience.
We may obtain personal data about you from third parties, including:
We may share your personal data with other affiliated brands under The Travel Corporation (TTC) if you have explicitly opted in, requested a quote (RAQ), or requested a brochure from those brands. Your data will only be shared under these specific circumstances, and we do not sell or share your personal information for any other purposes.
Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device. Cookies help us to provide important features and functionality on our websites and we use them to improve your customer experience. Please see our separate Cookie Notice.
We (along with any affiliate of the Travel Corporation, subcontractor, or other entity processing your personal data on our behalf) may transfer, store, and process your personal data within Canada. We may also transfer your personal data outside of Canada, including to companies within our group or to third parties, based on contracts that incorporate the Standard Contractual Clauses issued by the European Commission or other legally recognised mechanisms. We ensure the protection of your personal data by adhering to these standards and implementing adequate safeguards for such transfers.
Our website is not meant for children, as defined by data protection laws, and we cannot always know the age of those using it. If a child has shared personal information without permission from a parent or guardian, the parent or guardian should contact us. If we find out that a child’s personal information was collected without proper consent, we will delete the child’s account, if they have one.
In some cases, we may need to collect children’s personal information, such as for bookings, buying travel-related services, or other special situations (like family-focused features). When we handle children’s information, we follow strict rules to ensure it is used lawfully, only when necessary, and kept secure.
If you have questions about how we protect children’s personal information, or if you are a parent or guardian who wants to delete or update your child’s information, please contact us at compliance@ttc.com.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements. Specific retention periods for different aspects of your personal data are available upon request.
You have rights under data protection laws regarding your personal data, including the right to:
To exercise any of these rights, please use our dedicated online Data Request Form at Data Request Form | The Travel Corporation (ttc.com), or email your request to compliance@ttc.com.
The laws we comply with are regulated by the Office of the Privacy Commissioner of Canada (OPC). You can contact the OPC at 30 Victoria Street, Gatineau, Quebec, K1A 1H3, by phone at 1-800-282-1376, or online at https://www.priv.gc.ca/en/ . In addition to your rights mentioned above, you may also reach out to the OPC if you have a complaint or concern. The OPC has the authority to ensure compliance with applicable laws and may take enforcement actions in cases of non-compliance. However, we hope you will contact us first to discuss any concerns or complaints before reaching out to the OPC.
We prioritise your data security with strict measures to prevent unauthorised access, loss, or disclosure:
These measures ensure your personal data is safe and handled responsibly at all times.
We keep our privacy notice under regular review. Any changes we make to our privacy notice will be posted on this page and, where appropriate, notified to you by email.
The data controller responsible for the processing of your personal data is Trafalgar Tours, located at 33 Kern Road, Toronto, Ontario M3B 1S9. You can contact us at email at compliance@ttc.com, by phone at 0800 533 5619, or by post ( insert registered address) for any privacy-related queries.
If your data is shared with affiliated brands under TTC, those brands will process your data in accordance with their own privacy notices, and personal data will only be shared under the circumstances outlined in this notice.
For further details on how we and our affiliated brands handle your data, please refer to the individual privacy notices of each brand.